We have decided to have our target audience as a age 15-25 in a social class of class D/E.This is because of feed back we have been given and the research we have done . Here is an example of our chosen target audience and some of the research that we did to support the reason why we chose the age and class for our target audience ;
Likes and dislikes
What brands do you like to wear? Vans,Jack Wills, and no other brands really because she does not see the point in paying so much for what the items look like when she could just go to new look and buy the same jumper with out the logo.
What is your favourite food ? Cake,Curry, Chinese
what is your favourite sport? Basketball because i find it fun
What are your hobbies ? Swimming
what TV programs do you like to watch ?Made in Chelsea, Hollyoaks, Coronation street, I'm a celebrity
what are your favourite movies? Harry Potter , Cinderella story, Despicable me , Green street
what are your favourite crime movies ? Green Street, Bad Boys , Kidult hood
Do you watch the news ? Yes every morning because i like to know what is going on in the world .
What do you like about crime movies ? Their is a lot of action and they keep you focused because you want to know whats going on in the rest of the movie
We know that this would be a suitable target audience because of the following points:
Because of our other chosen genre Crime we have decided that it would be more suitable for the target audience to be between the ages of 15-25 years old from working class families. Because crime is a more familiar genre in these age groups .We have also researched the average age for the film genre Drama, We have found that in the general public a female parent, aged over 35 years old enjoys watching the genre Drama . So because of this we have decided to use Drama and Crime and keep the age from 15-25 as it would be more suited for these people .
Ethnicity- For our film opening we found that blacks and whites are more interested with in the film genre Crime/Action , Where as Asian and Pakistan people are not so interested with this film genre . So because of this we have decided to aim our film opening more towards British people and American people .
Ethnicity- For our film opening we found that blacks and whites are more interested with in the film genre Crime/Action , Where as Asian and Pakistan people are not so interested with this film genre . So because of this we have decided to aim our film opening more towards British people and American people .
We researched the statistics on the UK Film Council and found out that Drama was one of the most popular films and was in the top 5 for most popular type of film and 55% of the general public voted it to be the best genre of film . Because of these ratings our group decided that this would be a good genre to choose as we would get the audiences that we wanted to watch it and it would sell well .
We also researched our chosen genre on the BBFC to see what they would normally use as their target audience .
Because of our Genre and our audience i think our film would be aimed more towards a niche audience and would be with in a indapendant film industry . This is because Crime/Action is a film with a recuired taste , either people like it or hate it and their is only a small group of people who like to watch it . Also because of the budget of money that wer had to film it , we would not beable to make it a huge film and we would not be able to advertise it in places like cinemas .
Needs more - check opening sentence. Why was that chosen as your TA?
ReplyDeleteAdd box office data - do stats suggest you go for a mainstream or niche audience? Therefore, where would your film be shown?
What does your film include that would likely mean this is your TA?